Purpose
In Today’s world, we appreciate the ease with which individuals can relocate, moving across international or national boundaries. Some individuals choose to relocate willingly, while others face the unfortunate necessity of leaving due to circumstances beyond their control. Navigating a nomadic existence, with its enriching experiences, has fuelled a belonging crisis - the erosion of a clear sense of belonging.
The freedom to explore new horizons has given rise to a profound sense of rootlessness and a lack of a definitive sense of home. This phenomenon turns individuals into foreigners, sometimes even within the familiarity of their homeland. When foreigners find themselves disconnected and marginalised, it gives rise to an environment of exclusion where individuals feel compelled to leave behind significant aspects of their identity, as they perceive that their complete selves are not entirely embraced within the societal framework. Consequently, this phenomenon contributes to a pervasive sense of instability reverberating through various social segments.
VISION
We are dedicated to creating a truly inclusive world where people feel a genuine sense of belonging and more at home, making it easier for them to gather around the table, engage in enriching conversations, and embrace the diversity of backgrounds present. Our vision extends to fostering an environment where people can confidently express their cultural roots and where people have the freedom to reside wherever they choose.
MISSION
Our mission is to produce garments that feel like wearing the texture of an emotion like a second skin. We are driven by the commitment to shed light on the struggles encountered by foreigners, allowing individuals to articulate their narratives through the art of clothing.
We believe in the power of clothing to capture attention, spark emotions, and leave a lasting impression. Our ultimate objective is to inspire others, whether they are individuals or organisations, to embark on similar transformative journeys, while ensuring that these efforts are undertaken sustainably.
DEBUT COLLECTION
